Appealing to consumers of all ages and backgrounds, Power Rangers quickly became the most watched children’s television program in the U.S following its introduction in 1993 on the Fox Kids Network.
Immediately after its U.S. debut, the popular show was released internationally and has become a global phenomenon airing in more than 40 markets worldwide with more than 700 episodes and counting. Emphasizing the importance of teamwork, fitness, responsibility, and helping others, Power Rangers follows the always exciting and often humorous adventures of ordinary young people who “morph” into extraordinary superheroes.
The series that began the franchise, Mighty Morphin Power Rangers (an American adaptation of the 1992 Japanese Super Sentai Series, Kyōryū Sentai Zyuranger), began broadcasting as part of the Fox Kids block of programing that aired on the Fox network. It lasted for three seasons from 1993 to 1995.
Rather than making an English dub or translation of the Japanese footage, Power Rangers programs consist of scenes featuring English-speaking actors (either from the United States, Canada, Australia, New Zealand, or the United Kingdom) spliced with scenes featuring either Japanese actors dubbed into English or the action scenes from the Super Sentai Series featuring the Rangers fighting monsters or the giant robot (Zord and Megazord) battles with English dubbing. In some series, original fight scenes are filmed to incorporate characters or items unique to the Power Rangers production. Like many of Saban Entertainment’s previous ventures in localizing Japanese television for a Western audience, the plot, character names, and other names usually differ greatly from the source footage, though a few seasons have stayed close to the story of the original Super Sentai season.
As of 2006, Power Rangers aired at least 65 times a week in more than 40 worldwide markets. Many markets carry or have carried the series on their respective Fox or later Jetix/Disney XD channels or have syndicated the program on regional children’s channels or blocks, either dubbed into the local language or broadcast in the original English. In Japan, all Power Rangers shows and movies were dubbed into Japanese for television and video with the voice actors often pulled from past Super Sentai casts, leading to the English-dubbed action sequences being “re-dubbed” or “restored” back to Japanese as well. This stopped after Lightspeed Rescue. Bandai of Korea dubs the original Super Sentai series from Japanese into Korean and airs it as Power Rangers on JEI TV in South Korea and has so far had Dino Thunder, S.P.D., Magic Force, Treasure Force, Wild Spirit, Engine Force, and Jungle Force.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance.
About Saban Capital Group
Saban Capital Group is a leading private investment firm based in Los Angeles specializing in the media, entertainment and communications industries. Through its private equity activities, the firm makes both controlling and minority investments in public and private companies. The firm looks to drive growth, profitability and significant shareholder value of its investments through its solid track record and a unique blend of hands-on operating success with private equity investment expertise.
SCG takes an active role in its portfolio companies in partnership with strong management. SCG’s current private equity investments include Univision (the premier Spanish-language media company in the US) and Tiger Gate Entertainment (a joint venture with Lionsgate to operate branded pay television channels across Asia). The firm formed Saban Ventures in 2008 to make early-stage investments in digital media, mobile and consumer internet endeavors. In addition, SCG actively manages a globally diversified portfolio of investments across public equities, credit, alternative investments, and real property assets. The firm partners with best-of-class investment managers to develop long term strategic relationships. SCG was established in 2001 by Haim Saban, founder of Fox Family Worldwide owned in partnership with The News Corporation until its sale to The Walt Disney Company in October 2001. For more information, visit www.saban.com.
Toei is a leading, diversified entertainment company in Japan and one of Japan’s top producers of films and television programs. Toei has been a pioneer in the use of character transformation and martial-arts across its library of shows, most notably with the Super Sentai (Power Rangers) series, which has been a hit in Japan for over 35 years, and the Kamen Rider (Masked Rider) series. In addition to its film and television production activities, Toei owns and operates more than 200 movie theaters in Japan and has interests in hotels, real estate and TV broadcasting. Toei was founded in 1949 and is headquartered in Tokyo.
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
Hasbro is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com.